Introduction

Hello! I'm Sam Shennan, your ally in transforming artistic passion into thriving business success. With a unique blend of extensive experience as a commercial artist and academic prowess in design and business, I'm here to guide you on a journey from creative uncertainty to financial freedom and market success.

My Journey

My path wasn't linear. I began my career believing the myth that artists couldn't earn a living. This led me to pursue degrees in Design, Entertainment Business, and Advertising. However, my true calling couldn't be ignored. I ventured into the world of art, navigating the challenges and triumphs of being a commercial artist. I've painted murals for Fortune 100 companies like Expedia, Microsoft, HTC, Jack Daniels. I’ve collaborated with global brands, and set up successful businesses across 4 continents.

Why I Coach

During my artistic journey, I noticed a common thread among many talented artists – the struggle with the business side of creativity. Whether it was pricing artwork, marketing, or dealing with clients, many artists were lost in the maze of commercialization. This realization sparked a new passion in me: to empower artists with the business acumen needed to succeed. As someone who has walked this path, I understand both the artistic mindset and the business strategies that work.

My Approach

I believe in a personalized approach because no two artists are the same. My coaching is a blend of practical business strategies, mindset shifts, and tailored guidance. Whether it’s one-on-one coaching, comprehensive courses, or consulting sessions, my goal is to help you build a sustainable and profitable art business.

Beyond Coaching

My expertise extends beyond coaching. My blog and online resources are a testament to this commitment, offering insights and tips for artists navigating the business world. Sign up at the bottom of the page to stay notified about the next one.

The Mission

My mission is simple: to help you translate your artistic talent into a successful business model. It's about finding the balance where your creativity meets commerce, ensuring you don't just survive, but thrive in the art world.